John Hancock Hopes You’ll Trade Activity Data For Insurance Discounts

You don't need to run a marathon — or wear a gorilla suit — to get a discount on John Hancock's new life insurance program. But at least one of them may help.You don’t need to run a marathon — or wear a gorilla suit — to get a discount on John Hancock’s new life insurance program. But at least one of them may help.
Rick Rycroft/AP

Would you lead a more active lifestyle if it meant lower life insurance premiums? Insurer John Hancock and Vitality, a global wellness firm, are hoping the answer is yes. But there is a condition: They get to track your activity.

The practice is already employed in Australia, Europe, Singapore and South Africa, where Vitality is based.

The companies announced the new plan Wednesday and posted a video on John Hancock’s website.

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